“To me, sustainability is about showing respect for future generations. Our legacy to them cannot be a destroyed planet,” says Mats Jirblom, General Manager of Uhlmann Nordiska in Gothenburg, Sweden. Driven by this personal conviction, he got in touch with his colleagues in Laupheim six years ago to jointly find a way to push this issue forward. “Back then, everything was still very much in its infancy,” he says. But it quickly became clear that Mats had the right instinct: “It wasn’t long before major customers approached us with very detailed and ambitious plans to radically cut their carbon emissions within a few years.” Numerous discussions followed in which Mats and his team learned more about these plans, in which Uhlmann was to play a central role as a supplier. “Today, we have a Sustainability Manager named Carolyn Leung, a group-wide sustainability strategy, and also audits by organizations such as EcoVadis or CDP which are now standard at Uhlmann. For us, this commitment is crucial to successfully competing in the marketplace,” he stresses.

To me, sustainability is about showing respect for coming generations.
Mats Jirblom, General Manager Uhlmann Nordiska
The e-car needs charging? Brilliant!
Mats thinks it’s a good thing that so much is being done across the Group. But what is even more important to him is that Uhlmann Nordiska is also making a contribution to greater sustainability. “We may only be a small sales company with 13 employees, but we are doing everything we can to reduce our emissions,” he emphasizes. The vehicle fleet provided him with a perfect opportunity. “We spend a lot of time on the road visiting customers, and until now we have always used diesel vehicles. It quickly became clear that there were great potential savings to be made here,” says Mats. Using the train wasn’t really a viable alternative because it’s just too unreliable,” he explains. So he replaced the combustion engines with electric vehicles, albeit not without some reservations: “We had anticipated a few problems as our customers are usually located within a radius of 300 to 500 kilometers. This means that the vehicle has to be charged once or twice during the trip.”
But what he assumed would be a drawback actually turned out to be a decisive advantage: Because while the car batteries are charging, the employees also have time to recharge their own batteries. “Our colleagues arrive at our customers feeling more refreshed and, more importantly, their journey is safer because they have to take a break during the journey”, he stresses. “And while they wait until the vehicle is ready to drive again, they can answer their emails and inquiries, and make phone calls. So, after visiting the customer, you can go straight home rather than having to complete unfinished work in the office like you used to,” he adds. So the team is very happy with the e-solution. “There are even internal competitions to see who is the most energy-efficient driver,” says Mats with a grin.
Investing in the future
The fact that the electricity at Uhlmann Nordiska comes from a Swedish supplier and is generated from water and wind energy is, of course, a foregone conclusion. Mats was also able to convince the landlord of the building where the sales office is located to install twelve charging stations for electric vehicles. “It’s not always easy when you want to move in a more sustainable direction – but it’s worth the effort,” he says with conviction. “My mantra is: OK, so it may cost us a little more at first and we have to invest initially, but in the long term it secures our business. Doing nothing is not an option.”
It’s not always easy when you want to move in a more sustainable direction – but it’s worth the effort.
Mats Jirblom, General Manager Uhlmann Nordiska
Small steps toward the big goal
Business travel is still a matter of concern for the Managing Director, and he wants to take a closer look at air travel, in particular. He is therefore having air travel emissions recorded and analyzed by a provider. It’s still unclear what steps will be taken in response to this: “That also depends on how our business develops. We naturally want to continue providing our customers with the best possible support and offer them the services they require. At the moment, a lot is still done through personal contact. But the question is whether we really need to be on site all the time or whether we can maybe combine three appointments per year into one and otherwise offer more remote service options. Another question behind every step we take is, of course, this: Will our customers be willing to pay for it?” Mats Jirblom definitely wants to continue progressing efforts to achieve zero emissions at Uhlmann Nordiska; that’s something he’s absolutely sure about.
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