In spring 2024, a long-term dream comes true for Manuel Hospach. On April 10, he lands at Mexico City airport with his family. The four of them are traveling with a lot of luggage, as they have come to stay – initially for two years. During this time, Hospach takes up the job of Director Sales & Service at Uhlmann México. The sales and service branch in Santiago de Querétaro has been in operation since february 2023.
A total of eight employees work from there, primarily looking after customers in Mexico, but also in other Latin American countries such as Costa Rica and Cuba. “In Mexico, these are both, local and multinational companies, mostly generics manufacturers that mainly produce for Latin America, but also the large global pharmaceutical companies that export to the USA,” explains Manuel Hospach.

Unlike in the neighboring USA, Mexican manufacturers mainly pack in blisters. The BEC 300 and BEC 500 blister lines are therefore Uhlmann’s best-selling machines in this region. The signs there are currently pointing to growth. “We are on the upswing here, are receiving incredibly positive feedback from our customers and want to position ourselves even better strategically and grow accordingly.”

We are on the upswing here, are receiving incredibly positive feedback from our customers and want to position ourselves even better strategically and grow accordingly.
Manuel Hospach, Director Sales & Service Uhlmann México
Mexico-love
Hospach himself is a true Uhlmann native. He is writing his bachelor’s and master’s theses in sales and will then start as a trainee in Laupheim. When he applied for the job, he already said that he would like to go abroad later. He quickly took over his own sales territory in northern South America and was responsible for customer acquisition, support and sales in Colombia, Ecuador, Peru and Bolivia, among other things. He later took over the Mexican market, but from Laupheim. When the position of Director Sales & Service became vacant at Uhlmann México in 2024, it was clear to the 31-year-old that this was where he wanted to be. And his boss also gave the green light. He already knew Mexico through an exchange program with the University Tec de Monterrey: “During my semester abroad there, I fell in love with the country straight away.”


A bumpy start
The Hospachs prepare well for their time abroad. And yet: “Emigrating with two small children is yet another challenge,” admits Manuel Hospach. One stumbling block: as the move took place in the middle of the school year, they did not yet have a school place for their then seven-year-old son Tom. “So my wife started homeschooling for three months. She coped incredibly well with this, but of course it brought some challenges with it. New country, new language, new people – and on the other side of the world. In the meantime, the ceiling sometimes falls on your head.” Finally, the good news: Tom will be able to start second grade at a school with a Swiss school system from September 2024. He will be taught in German and Spanish. And Tom quickly feels right at home: “He has lots of Mexican friends and already speaks great Spanish,” says Hospach proudly.
Finding new friends
His wife Anna and their daughter Lotta, who is now three, are finding it difficult to settle in. The distance to her family back home is a problem for Anna. The time difference makes even regular phone calls difficult. “The family life just completely disappeared. No relatives, no friends. That was very hard,” says Hospach. Then there are the language barriers and the many small and large organizational issues that have to be dealt with. But Anna doesn’t give up that easily. She looked for a Spanish course and with her new-found linguistic confidence, she quickly made contacts. “Today she is well integrated, is friends with many mothers from school and feels very comfortable here,” says Hospach.

He and his family have been in Mexico for a year now and the youngest member of the family has really arrived. “Lotta is the only non-Mexican child in the kindergarten, which is of course a huge adjustment. Today, however, she is already looking forward to seeing her friends Macarena and Regina on the way to kindergarten in the morning.”
Everything-is-good mentality
Manuel Hospach believes that Mexico makes it easy to quickly feel at home. When asked about the biggest difference to Germany, he says: “Structure! Or rather, the lack of structures as we know them and are used to.” A lot of things are a little more relaxed in Mexico and where things are sometimes very rigid in Germany, there is more room for flexibility here – and the confidence that a good solution can always be found. “People here are much more positive and optimistic than at home, people are very cheerful. There is no shortage of praise and compliments. Personal relationships are particularly important in Mexico,” says Hospach.
He continues to be impressed by the enormous diversity: “Mexico has so many facets – scenic, culinary: We have desert, mountains and beaches. And then the openness of the people. I have learned to appreciate that incredibly.” Can he imagine staying longer than the planned two years? “Definitely!” he says immediately.
Uhlmann México at a glance
Location: Terrapark Centenario, El Marques, Santiago de Querétaro
Foundation date: February, 2023
Number of employees: 8
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