All the compa\u00adnies of the Uhlmann Group operate world\u00adwide \u2013 on various markets and in different sectors. By applying a harmo\u00adnized image, we can commu\u00adni\u00adcate our corpo\u00adrate values across all markets and sectors as a group. The Uhlmann Group special\u00adizes in solu\u00adtions relating to the reli\u00ada\u00adbility and safety of sensi\u00adtive prod\u00aducts. The new logo enables customers to recog\u00adnize at a glance that the indi\u00advidual compa\u00adnies are combined under one umbrella and part of a strong commu\u00adnity.<\/p>\n
Each of the company logos has been modi\u00adfied: the one to a greater extent, the other to a lesser extent. However, we are not simply throwing an Uhlmann cloak over each iden\u00adtity. We have set this course jointly. We compared the marketing tools of the group members and then refined the best solu\u00adtions.<\/p>\n
The old logos are out as of January 1. We will begin with the changeover of digital docu\u00adments and then printed mate\u00adrial will be replaced. The tran\u00adsi\u00adtion should be completed by April 1. All existing busi\u00adness cards and stationery, for example, should be used up by then.<\/p>\n
We want to harness syner\u00adgies and gener\u00adally demon\u00adstrate at trade shows that all the compa\u00adnies belong to the Uhlmann Group. However, that does not mean that we will always present all brands at every event. That would not be sensible. Our appear\u00adance at trade shows addresses our target groups and our brands will appear accord\u00adingly. The specific form will be decided in each indi\u00advidual case, but the booth will visibly display the Uhlmann Group logo.<\/p>\n","protected":false},"excerpt":{"rendered":"
What is behind the modi\u00adfied image of the Uhlmann Group Compa\u00adnies? Four ques\u00adtions put to Ralph Brey\u00admaier, Head of Corpo\u00adrate Commu\u00adni\u00adca\u00adtions [\u2026]<\/p>\n